Breakfast recap · October 1, 2026
The first, the best, or the only.
A sold-out fireside chat with Isabelle Mercier-Turcotte of LeapZone Strategies on how to get chosen without competing on price.
95
women in a sold-out room
4M+
views on her two TEDx talks
25
years building brands, from A&W and IMAX to solo founders
Pitt Meadows Golf Club · Fireside chat · Hosted by Meghan Simington
The conversation
Different is not enough. It has to be valuable.
Every business says the same three things: great people, great culture, great service. Isabelle told the room that none of it gives a buyer a reason to choose you, and when they cannot find a real reason, they fall back on the one thing they can compare, which is price.
In conversation with Meghan, she unpacked the difference between being different and being valuably different, why being the only one so often beats being the best, and what it takes to be chosen without discounting. She also answered the room's own business questions, voted on ahead of the morning, live.
Watch Isabelle
Her two TEDx talks.
What Isabelle unpacked
Three ideas worth bringing back to your business.
01
The three ingredients most brands are missing.
Put them in place and both sales and impact go up.
02
Find the X factor you already deliver.
The value you get no credit for, because it feels too ordinary to you to mention.
03
Ask about the risks of yes and the costs of no.
One question that changes how you talk about value and price.
Photography by Michelle Diamond, Diamond's Edge Photography
Next breakfast
There is a chair pulled out for you.
First Thursday of every month · 9:00 to 11:30 AM · Pitt Meadows Golf Club. No membership required.